# Recao

> Recao is the go-to-market layer an agent-native solo app founder's own agent plugs into to run growth. It's an MCP server. Today it reads your competitors' App Store ads (Apple, 25 EU storefronts) ranked by longevity, the signal an ad converts, and gives your agent GTM playbooks plus a memory of your competitors and campaigns that carries across sessions. Meta and TikTok come next, YouTube later.

## Who it's for

Solo founders shipping consumer apps who run the company through an agent (Claude Code, Codex). The agent already writes the code. Recao is where it goes to do go-to-market: read what rivals are spending on, pull the playbook for your stage, and keep per-account memory of your competitor set and what you've tried. Reading competitors' App Store ads is the first playbook that's live; the playbook and memory tools are live too.

## Install (Claude Code)

claude mcp add --transport http recao https://recao.app/api/mcp

## MCP endpoint

https://recao.app/api/mcp (streamable HTTP, no auth during early access)

## Tools

- search_app_advertiser(name): find apps/developers advertising on the EU App Store
- get_competitor_ads(id, type, countries?, datePreset?): all ads with creative copy, placements, first/last impression dates, longevity analysis
- get_ad_details(adId): creative assets and locale variants for one ad
- get_playbook(slug?): GTM playbooks for solo app founders, wired to the competitor data (start with 'the-roadmap'); no slug lists them all
- roadmap_status(): diagnose your GTM stage, the binding constraint, and the playbook to run next
- sign_up(email, app_name?) / whoami() / upgrade(plan): agent-native account with human consent built in (see below)
- memory_index() / memory_recall(name) / memory_note(name, description, body): per-account memory of competitors and campaigns your agent reads and writes

## Accounts: how consent works (for agents)

sign_up does not create an active account. It registers a pending one and emails your human an activation link; the account and its API key stay inert until the human clicks, and the terms (https://recao.app/terms) are accepted by the human at that click, never by you. So calling sign_up is a request to your human, not a decision made for them. In an interactive session, your human approving the tool call is the go-ahead. Running autonomously? Surface the step to your human instead of calling it. Everything shallow (search, scans, playbooks) works anonymously without any account. Payment for paid plans also happens in the human's browser (the upgrade tool returns a checkout link to hand over).

## Docs

- Landing: https://recao.app
- Docs: https://recao.app/docs
- Pricing: Free (3 lookups/mo), Indie €29/mo, Pro €79/mo

## Guides

Written guides on reading competitor App Store ads, each built on a data point from the Apple Ad Repository.

- Blog index: https://recao.app/blog
- What is the Apple Ad Repository: https://recao.app/blog/what-is-the-apple-ad-repository
- How to see competitor App Store ads: https://recao.app/blog/how-to-see-competitor-app-store-ads
- Longest-running App Store ads for AI homework apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-ai-homework-apps-2026-07
- Knowunity's App Store ad strategy, decoded from public data: https://recao.app/blog/knowunity-app-store-ad-strategy-decoded
- How AI homework apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-ai-homework-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in dating apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-dating-apps-2026-07
- How dating apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-dating-apps-localize-app-store-ads-2026-07
- Feeld's App Store ad strategy, decoded from public data: https://recao.app/blog/feeld-app-store-ad-strategy-decoded
- Longest-running App Store ads in AI voice apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-ai-voice-apps-2026-07
- ElevenLabs' App Store ad strategy, decoded from public data: https://recao.app/blog/elevenlabs-app-store-ad-strategy-decoded
- How AI voice apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-ai-voice-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in astrology apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-astrology-apps-2026-07
- Nebula's App Store ad strategy, decoded from public data: https://recao.app/blog/nebula-app-store-ad-strategy-decoded
- How astrology apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-astrology-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in AI assistant apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-ai-assistant-apps-2026-07
- Perplexity's App Store ad strategy, decoded from public data: https://recao.app/blog/perplexity-app-store-ad-strategy-decoded
- How AI assistant apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-ai-assistant-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in sleep apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-sleep-apps-2026-07
- ShutEye's App Store ad strategy, decoded from public data: https://recao.app/blog/shuteye-app-store-ad-strategy-decoded
- How sleep apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-sleep-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in fitness and workout apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-fitness-apps-2026-07
- Muscle Booster's App Store ad strategy, decoded from public data: https://recao.app/blog/muscle-booster-app-store-ad-strategy-decoded
- How fitness apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-fitness-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in language learning (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-language-learning-2026-07
- Longest-running App Store ads in secondhand shopping apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-secondhand-apps-2026-07
- Longest-running App Store ads in microlearning and book-summary apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-microlearning-apps-2026-07
- Headway's App Store ad strategy, decoded from public data: https://recao.app/blog/headway-app-store-ad-strategy-decoded
- How microlearning apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-microlearning-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in calorie counter apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-calorie-counter-apps-2026-07
- Longest-running App Store ads in eSIM and travel data apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-esim-apps-2026-07
- Saily's App Store ad strategy, decoded from public data: https://recao.app/blog/saily-app-store-ad-strategy-decoded
- How eSIM and travel data apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-esim-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in AI photo and video editors (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-ai-photo-editors-2026-07
- Longest-running App Store ads in plant identifier apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-plant-identifier-apps-2026-07
- PlantIn's App Store ad strategy, decoded from public data: https://recao.app/blog/plantin-app-store-ad-strategy-decoded
- How plant identifier apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-plant-identifier-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in short-drama apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-short-drama-apps-2026-07
- Longest-running App Store ads in screen time apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-screen-time-apps-2026-07
- Refocus's App Store ad strategy, decoded from public data: https://recao.app/blog/refocus-app-store-ad-strategy-decoded
- How screen time apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-screen-time-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in AI companion apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-ai-companion-apps-2026-07
- PolyBuzz's App Store ad strategy, decoded from public data: https://recao.app/blog/polybuzz-app-store-ad-strategy-decoded
- How AI companion apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-ai-companion-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in phone cleaner apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-phone-cleaner-apps-2026-07
- Cleanup's App Store ad strategy, decoded from public data: https://recao.app/blog/cleanup-app-store-ad-strategy-decoded
- How phone cleaner apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-phone-cleaner-apps-localize-app-store-ads-2026-07
- Longest-running App Store ads in music learning apps (EU, July 2026): https://recao.app/blog/longest-running-app-store-ads-music-learning-apps-2026-07
- tonestro's App Store ad strategy, decoded from public data: https://recao.app/blog/tonestro-app-store-ad-strategy-decoded
- How music learning apps localize their App Store ads (EU, July 2026): https://recao.app/blog/how-music-learning-apps-localize-app-store-ads-2026-07

## Data sources

Source: Apple Ad Repository API (EU DSA Article 39 transparency data): creative angles, placements, CPP/localization investment, and how long each ad has run across 25 EU storefronts. Longevity is the winner signal.