Tinder's longest-running App Store ad is written in English, yet it runs in six countries where English is not the first language (Belgium, Denmark, Finland, Ireland, Poland, Romania), and it has stayed live for 333 days. Apple's public EU ad data records the language and the target countries of every App Store ad, so we read that record directly and pulled the numbers below.
The ad in question, "Match & Meet New Single People", is still live. It is not an accident or a market Tinder forgot to translate. Tinder ships translated copy at the same time: German "Freunde finden, meet und Flirt", Swedish "Dejting & traffa nya manniskor", plus Italian, Spanish, French, and Dutch versions. So the same advertiser keeps one English line running in small non-English markets while it translates for the big ones. All figures here come from the Apple Ad Repository (EU), for the window ending 12 July 2026, and every placement is an App Store search result.
The pattern across five apps
English travels well in small markets. Both Tinder and happn show English ads in Belgium, Denmark, Finland, and Ireland. But the large home markets always get local copy: France and Germany are never left in English by anyone here.
| App | Countries | Languages | How it splits |
|---|---|---|---|
| Tinder | 13 | 7 | English line held across 6 non-English markets, translated copy for the big ones (German, Swedish, Italian, Spanish, French, Dutch) |
| happn | mixed | 2 | English "Dating app for real-life dates" (309 days) in Belgium and Denmark; French "Site de rencontre gratuit" (211 days) for France |
| Bumble | 3 | 3 | One language per market: English (Ireland), French (France), German (Germany) |
| Hinge | 12 | 7 | Translates across all 12 (German, Italian, English, Dutch, Spanish, French, Swedish), but its longest ad is only 120 days |
| Feeld | 4 | 4 | French "Couples et celibataires ouvert", Dutch, German, plus a generic English line |
happn runs the clearest version of the hybrid. Its English ad holds Belgium and Denmark and has run 309 days. Its French ad, aimed at its large home market, has run 211 days. Both are still live.
Bumble does the opposite of a wide footprint. Three countries, one language each, full translation and nothing held in English outside Ireland.
Hinge is the counterexample worth watching. It translates aggressively across 12 countries, more languages than most, but its ads churn fast. Even its longest-running ad has been live only 120 days. Wide translation did not buy it staying power.
Feeld, the smaller challenger, runs in 4 countries and writes to its niche. The French line, "Couples et celibataires ouvert" (couples and open singles), speaks to the audience it wants rather than translating a generic pitch.
What this means if you are a solo founder
"Translate everything everywhere" is not what the ads with staying power do. The 300-day survivors here include English lines that Tinder and happn hold across small EU storefronts, not fully localized campaigns in every market.
Read it the other way. The two markets that always get native copy are France and Germany, the big home markets. Those are the ones to translate first. Small storefronts (Belgium, Denmark, Finland, Ireland) can carry an English ad, and the data shows that ad running for the better part of a year without being pulled.
Spending on translation is not free, and the longest-lived ads suggest where it pays. Localize the large markets where local copy correlates with ads that stay live. Let English cover the smaller ones and watch how long it lasts before you spend more. Hinge's 120-day ceiling, against Tinder's 333 days, is a reminder that translating more does not by itself keep an ad alive.
If you want to see the same breakdown for your own category, see what language your competitors' longest-running ads run in.