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Guides on reading competitor ads on the App Store, with data pulled from the Apple Ad Repository.
Jul 13, 2026
Before you set a single bid or write a line of Apple Search Ads copy, read what your rivals already run. Here is how to pull it free from Apple's public EU Ad Repository and sort it by what has survived.
Jul 13, 2026
Skip the 30-posts-a-day testing grind. Read the ad hooks your rivals have already validated, using how long each App Store ad has stayed live in Apple's public EU data. Free scan, no signup.
Jul 13, 2026
Apple publishes every App Store ad running in the EU. Here is how to pull a rival app's ads and rank them by how long each one has survived, in about a minute, no account.
Jul 13, 2026
Rosetta Stone has kept App Store search ads running for over a year. Duolingo, the category's biggest app, runs none past 15 days. A survivor board of language-app ads from Apple's public EU data.
Jul 13, 2026
Vinted has kept one App Store ad running 243 days, dwarfing every rival in resale. A survivor board of secondhand shopping app ads pulled from Apple's public EU data, July 2026.
Jul 13, 2026
What 14 live App Store creatives tell you about how Vinted buys growth in the EU, and the one market split every competitor should copy.
Jul 13, 2026
The Apple Ad Repository is Apple's public database of the ads it runs in EU and UK App Store storefronts, published under the EU Digital Services Act. Here is what it holds, how to read it, and where it trips people up.