Tinder has run the same App Store search ad for 333 days and it is still live, as of 11 July 2026. The creative is one English line, "Match & Meet New Single People", and it has held across six EU countries since 12 August 2025: Belgium, Denmark, Finland, Ireland, Poland, and Romania.
We pulled every App Store ad these apps ran across EU storefronts from Apple's public Ad Repository, the transparency dataset the EU Digital Services Act requires. Then we ranked each app by how long its longest still-running creative has stayed live. An ad alive this long is the market's verdict on what converts, because nobody keeps paying for a creative that loses money. Data window ends 12 July 2026, and "still live" means a last recorded impression on 11 July 2026.
The survivor board
| App | Distinct creatives | Longest still-running creative | Total ad records tracked |
|---|---|---|---|
| Tinder | 14 | 333 days ("Match & Meet New Single People", English, 6 countries, still live) | 1,459 |
| Bumble | 9 | 328 days ("Site & appli pour meet et date", French, still live) | 192 |
| happn | 10 | 309 days ("Dating app for real-life dates", English, Belgium and Denmark, still live) | 351 |
| Hinge | 18 | 120 days ("Partnersuche, Chatten & Flirt", German, Austria and Germany, still live) | 2,083 |
| Feeld | 11 | 117 days ("Meet New People, Date & Chat", English, retired 4 Mar 2026) | 356 |
What the board says
Longevity, not volume, is the signal. Tinder and happn each hold a small set of winners for months at a time. Tinder's top line has run 333 days, and the same headline in a second ad format sits right behind it at 328 days. Tinder also runs translated versions live, German "Freunde finden, meet und Flirt" and Swedish "Dejting & träffa nya människor", both at 138 days. happn's English survivor has held 309 days, with a French line, "Site de rencontre gratuit", still live at 211 days. Neither app runs many creatives. Tinder keeps 14, happn keeps 10, and the winners just stay up.
Hinge spends the most and holds the least. It tracks 2,083 ad records, the most of any app here, across 12 countries, and it runs 18 distinct creatives, also the most. Yet its longest-running ad is only 120 days, the German line "Partnersuche, Chatten & Flirt" in Austria and Germany. Its English line "Chat to Single People Online" died at 100 days. More spend and more creatives have not bought Hinge a long-term winner in this window.
Bumble's year-plus veteran already stopped. Its English line "Chat and Date or Make Friends." carried Apple's "over 1 year" marker, 365 days or more, but it stopped on 10 May 2026, so it is not running now. Counting only what is live, Bumble's longest is the French "Site & appli pour meet et date" at 328 days. Bumble runs a narrow footprint too, nine creatives across just three countries: France, Germany, and Ireland.
Feeld, the challenger, has not found a 300-day winner yet. Its longest ad, the English "Meet New People, Date & Chat", reached 117 days across Germany, Spain, France, and the Netherlands before it was retired on 4 March 2026. Feeld now cycles shorter creatives, 11 in total across four countries, without a survivor near the leaders.
How to read this for your own category
Every ad on this board ran in App Store search results, the slot you see after typing a query. The pattern that keeps paying is a plain statement of what the app is for, whether in English or translated. Pull your own category the same way: list your closest rivals, sort their ads by how long each has run, and write your first creatives against the survivors, not the ones that flamed out in a month. Then check again next month, because a new long-runner appearing is a rival finding a new winner.
See which of your own competitors' ads have survived longest, free, no account, in about a minute.
Method note: figures are computed from Apple's public Ad Repository (DSA Article 39), across EU storefronts, data window ending 12 July 2026, with "still live" meaning a last recorded impression on 11 July 2026. "Days running" is the span from a creative's first to last recorded impression across those markets. Longevity is a proxy for performance, not a measured conversion rate. We invented no numbers. Refreshed monthly.